The Builder Effect is what happens when you build with your audience.
Our Approach
Whether you are building for business partners, end-users or consumers, you will boost your chances of adoption and loyalty when you deeply understand their world and involve them in the ideation and evaluation of your creative, products, services and experiences.
We build up the inspiration--fast.
Qualitative. Agile. Iterative.
Let us build with you.
01
Foundation
Create audience clarity to focus your strategy.
The Foundation step allows you to learn all about your audience's values, motivations, influences, touch-points, consideration set, blockers and desires in just 3 days.
Walk away with your Muse.
02
Ideation
Craft ideas collaboratively so you get user buy-in.
The Ideation step puts your idea platforms in the hands of your audience to challenge, provoke and optimize in just 2 days.
Narrow to the ideas that will win.
03
Build
Come with ideas customized for your audience.
The Build step allows you to speak with an already invested audience, share your best ideas and finalize. 1 day to build, together.
Get ready to launch.
Additional services are available upon request, including:
Ad hoc focus groups, in-depth interviews, workshops, shop-alongs, ethnographic immersions, virtual prototype testing and more.